For us, ACTIVATE’s founders, taking vitamins every day had become more hassle than it was worth. Swallowing horse pills and dumping supplement powders into water bottles was just not cutting it.
We looked to vitamin-enhanced waters for an answer, but found labels filled with empty promises. In our search for something better, we made a discovery that demanded attention.
At first, it seemed like nothing more than an intriguing gimmick – a cap that featured a moisture-resistant compartment inside where ingredients could be stored and released before drinking. Nice idea. But as we began to research the benefits of keeping the active ingredients separate from the water, we realized the key was hidden inside this innovative cap.
According to our research conducted in partnership with an independent analytical laboratory, vitamins and other ingredients lose their potency sitting in water. By storing the active ingredients inside the unique cap, separate from the water, the ingredients stayed powerful, fresh and offered the convenient, all-in-one delivery method we were seeking.
On that day, ACTIVATE was born – naturally sweetened with Stevia, with only 5 calories per bottle, no preservatives, surprising flavor and fresh ingredients delivered with a twist.
Anders Eisner, Founder |
Burke Eiteljorg, Founder |
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